It seems every celebrity we know is turning their hands to dabble in the world of beauty, skincare, and makeup launching their own beauty brands. 

It’s now going beyond just a namesake fragrance. They’re reinventing themselves to become founders of their own beauty empires, and who can blame them? 

We all want to look like our favorite celebrities, not just smell like them. From Hailey Biber’s ethereal, dewy skin, to Rosie Huntington-Whiteley's pillowy lips, and Kim Kardashian’s sultry smoky eye – who can blame us? We secretly hope that using these beauty products can also help us to exude that main character energy that they pull off with such confidence. (We’re looking at you, RiRi.) Here’s our pick of the best celebrity beauty brands out there, and the products that actually work. 

Kora Organics by Miranda Kerr 

As a former Victoria's Secret model, you could say Miranda Kerr has seen her fair share of behind-the-scenes beauty hacks, and since then, she has launched her results-driven organic, clean beauty brand, Kora Organics. “I created Kora Organics because I wasn’t able to find products that were certified organic, natural, cruelty-free, and also delivered the results I wanted,” Kerr says. This was important to the model because after her Mum was diagnosed with cancer, she became more aware of toxins in everyday products from beauty staples to cleaning products. 

With refillable packaging, the Kora Organics Turmeric Glow Moisturiser, and its refills, are a regular bestseller. With super-antioxidant turmeric, this rich day cream helps to nourish and rehydrate tired, lackluster skin with an instant brightening effect. Plus, its bronze-dipped packaging is a glamorous sight to behold! It’s got that backstage at a catwalk feel. 

Fenty Beauty by Rihanna 

When Rihanna speaks, the world listens (and the internet creates memes that last a lifetime). That’s why no surprise that Fenty Beauty has taken the beauty world by storm.  

Many cite Fenty Beauty as the first to create makeup for every skin tone giving a new meaning to the word inclusivity. Since then, many leading brands have followed suit and expanded the colors in their ranges to create their foundations, concealers, and bronzers for darker skin tones which was previously a massive gap in the beauty and makeup industries.  She’s changed beauty as we know it, and Fenty Beauty is now a front runner in the trusted beauty brands people rely on to satisfy their beauty needs time and time again. 

Want to know where to start in this multi-beauty-editor-approved collection? If you’re on social media, you probably already know about Fenty Beauty’s Pro Filt’r Soft Matte Longwear Liquid Foundation thanks to every beauty influencer singing its praises. 

Coming in a whopping 50 shades, this matte foundation creates an Insta-worthy filtered look on the skin, so you can look red-carpet-ready (or just selfie-ready) at the blend of a brush, just like RiRi herself. Fenty’s Gloss Bomb Universal Lip Luminizer is also a fan favorite and bestseller thanks to its high pigmentation, showstopping shine, and hydrating ingredients like shea butter, it won’t dry out your lips. Win-win-win! 

Honest by Jessica Alba 

Founded by actor Jessica Alba in 2011, Honest is a wellness brand that creates safe products for the whole family. With a focus on transparency and safe ingredients, it has a loyal fan base in the US. It also has a handful of vegan products and boasts cruelty-free status. 

If you haven’t added vitamin C to your skincare routine yet, you need to. Quick-step it there with Honest Beauty’s Vitamin C Radiance Serum. This is a smoothing, firming serum that boosts skin radiance and natural collagen production. Use after cleansing, and apply your moisturizing day cream or SPF50 on top. If you’re sticking with Honest Beauty, choose their Hydrogel Cream which contains glycerin for ultra-hydration.

Rare Beauty by Selena Gomez 

With an extensive CV to her name, Selena Gomez has accolades in acting, singing, producing, and activism. Rare Beauty – her makeup line – is her latest venture. 

With its lightweight blends, Rare Beauty is a brand you can turn to if you’re a makeup novice, thanks to its foolproof formulas. The product that everyone’s talking about though, is the Soft Pinch Liquid Blush. It glides on seamlessly and melts into your skin leaving a natural-looking flush. For a more dramatic look, layer to your ideal finish. 

JLo Beauty by Jennifer Lopez 

Let’s face it: who doesn’t want the JLo glow? Now, it’s easy with the superstar’s beauty and skincare brand, JLo Beauty. 

With supplements and serums, cleansers, and creams, JLo Beauty is all about that healthy, luminous complexion, and the secret ingredient? It's one passed down through generations: a brand-formulated olive oil complex. The superstar product is That Limitless Glow Multitasking Mask. JLo herself has shared her before-and-after photos after using each product, but this sheet mask, that’s loaded with serum, offers a next-level supernova glow – a luxurious addition to your self-care routine to get that post-facial feel at home. 

Kylie Cosmetics by Kylie Jenner 

Kylie Jenner built a business empire using her greatest asset – her lips – to sell out of her lip kits in 10 minutes when they were released in 2016. 

Create your perfect lip routine with a perfect pairing to help you plump up your lips. Inside each lip kit is a lip liner and matching matte lipstick. It’s a highly pigmented vegan formula that’s comfortable to wear all day long. It’s also thought to be smudge-resistant, creating a fuller pout. With every shade – from nude to pink, plum and red – there’s a shade for occasion and personality.

r.e.m. beauty by Ariana Grande 

Made in partnership with Forma Brands – the beauty company behind Morphe (famous for their eyeshadow palettes) – r.e.m. beauty is in good hands. 

r.e.m. beauty covers all your makeup essentials from lip-plumping glosses to mascara and eyeshadow palettes. Grande is known for her dramatic signature black cat-eye. To emulate her 60s-siren-inspired makeup look, head for r.e.m. beauty’s At The Borderline Eyeliner Marker – a sleek liquid eyeliner to draw on your Grande-inspired look, whether that be all-the-drama or something more discreet. 

It’s easy to create those fun graphic eyeliner looks, and will last all day, thanks to its waterproof and smudge-proof credentials – ideal for upcoming weddings where cry-proof eyeliner is a must! 

SKKN BY KIM by Kim Kardashian 

Following the huge success of SKIMS (Kim Kardashian’s fashion brand that creates high-quality, figure-hugging basics that the fashion set love), the reality TV star turned business boss has halted her previous beauty brand, KKW Beauty, to shine a light on her newest foray into skincare – SKNN BY KIM. 

At first glance, the packaging looks super sleek, minimal, and understated, in a variety of muted grey shades. (Kanye West is behind it.) The architectural packaging is even refillable, making it more eco-friendly. Kardashian has claimed that this nine-step skin routine is the secret to her flawless skin, and the collection – formulated with her celebrity facialist of 10 years, Joanna Czech – has everything you would need. It includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, face cream, eye cream, oil drops, and night oil. 

Oils can cause those with oily skin to breakout, but SKNN BY KIM’s Night Oil is formulated with 14 oils including sweet almond, grapeseed, and argan combined in a light texture. Wake up the next day with noticeably smoother, hydrated skin. Apply after your moisturizer to lock in hydration overnight. 

Rhode by Hailey Bieber 

If you want dewy, healthy-looking skin (who doesn’t?) Hailey Biber’s new skincare line, Rhode, should be on your radar. To get Hailey’s signature "donut-glazed" complexion choose the Peptide Glazing Fluid. 

It visibly plumps and hydrates in a lightweight, quick-absorbing gel serum. Formulated for sensitive skin, and suitable for all skin types, the collection supports a healthy skin barrier with results-driven science. 

Rose Inc by Rosie Huntington Whiteley 

Rose Inc is Rosie Huntington-Whiteley's clean beauty brand. From skincare saviors to makeup that transforms, Rose Inc’s sleek introduction to the beauty world has impressed influencers and beauty editors alike. The Blush Divine Radiant Lip & Cheek Colour has a buildable, creamy texture to add a natural flush to cheeks and lips, without drying or patchiness. 

Much of the makeup is super-powered with nourishing skincare ingredients to meet the makeup-skincare hybrid demand. It means no drying and no caking for a more natural-looking, good-for-you makeup application! With clean ingredients, sustainable solutions, and high-performance, non-comedogenic blends, it raises the bar. 

Victoria Beckham Beauty by Victoria Beckham 

Transparent and sustainably focused, Victoria Beckham offers “luxury performance, clean beauty”. Free from nasties, this opulent collection is sleek and decadent. 

The award-winning Victoria Beckham Beauty Cell Rejuvenating Priming Moisturizer is the result of a collaboration between Beckham and beauty heavyweight Augustinus Bader, so it was bound to be impressive! It’s a moisturizer packed with actives that tone and plump, as well as smooth and prime skin – an age-defying, luxurious addition to your daily skincare routine!